Voice Styles

Hard sell

A voice style that emphasizes the ideas of urgency (“only tomorrow,” “only this weekend”) and opportunity (“enjoy it,” “do not miss it”). It is mainly used in advertising or promotional pieces.


UNIVERSAL ORLANDO RESORT

Hard sell – TV – Ad

AUDIO CAR

Hard sell – Radio – Ad

SACOLÃO SÃO PAULO

Hard sell – TV – Ad

COPÉRDIA

Hard sell – Radio – Ad

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